Hidden Burger is Giving Free Burgers to Those Who Text a Number

By: Laura McQuarrie - Jun 10, 2016
References: hiddenburger & marketingmag
Hidden Burger is a take-out burger eatery that opened earlier this spring in order to provide an unpretentious, "no-frills" approach to burgers. Rather than putting its money into marketing its burgers as the best in the world, Hidden Burger is hoping to appeal to consumers with an engaging campaign; Hidden Burger is now inviting customers to text "Wayne" to 647-490-2136 to receive a free burger.

Specials and contests like this one encourage consumers to find out more about the burger establishment created by The Bottom Line owner and ex-NHLer Wayne Cowley and Olivier Centner, founder and CEO of UNOapp. When customers purchase an order through the UNOapp, they are able to get a burger, fries and a drink for $10, which is two dollars less than walk-in customers pay.