While some people may try to convince themselves that looking at beautiful pictures of tropical places will help them unwind or put off that next hot vacation, the Hi Viajes campaign shows that nothing can compare to the real thing. All a person does instead is torture themselves with photos that don't do the destination justice.
The Hi Viajes campaign was created by Publicis, an ad agency based in Madrid, Spain. Art directed by Manu Mazzaro with creative direction by Alexandre Okada, the clever campaign was photographed by Paola Vianna. It shows an image search page held on top of a tropical scene that peeks through where the images would be. The Hi Viajes campaign reads, “Nothing replaces a trip.”
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