If you have an unusual longing for hospital food, then D.S Music Restaurant, a Taipei restaurant bar with a medical theme, may appeal. Customers sit around a hospital bed as drinks ooze into their glasses from a container hanging from the ceiling. At a bar in Shenzhen, China, staff dressed as hot nurses provide drinks from syringes and test tubes.
Implications - In the face of competition, one of the ways in which a brand can stand apart is by serving a very narrow market. Themed restaurants like this are using this branding strategy and catering to patrons who are looking for a very unique, and specific, experience. Such a marketing strategy can be applied to other industries as well -- in particular, retail.
Stats for Medical Themed Bar
Trending: Older & Mild
Research: 6,674 clicks in 427 w
Interest: 2 minutes
Concept: Medical Themed Bar
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: repurposed slat shelving, stovetop splatter stoppers, and on-demand messenger apps.
Medical Themed Bar
More Stats +/-
Stovetop Splatter Stoppers
Repurposed Slat Shelving
On-Demand Messenger Apps
Brand Product Recycling Campaigns