D.S Music Restaurant

By: TechnoGadget - Published:   Updated: Mar 24 2011 • References: yumsugar
If you have an unusual longing for hospital food, then D.S Music Restaurant, a Taipei restaurant bar with a medical theme, may appeal. Customers sit around a hospital bed as drinks ooze into their glasses from a container hanging from the ceiling. At a bar in Shenzhen, China, staff dressed as hot nurses provide drinks from syringes and test tubes.

Implications - In the face of competition, one of the ways in which a brand can stand apart is by serving a very narrow market. Themed restaurants like this are using this branding strategy and catering to patrons who are looking for a very unique, and specific, experience. Such a marketing strategy can be applied to other industries as well -- in particular, retail. Stats for Medical Themed Bar Trending: Older & Mild
Traction: 6,064 clicks in 368 w
Interest: 2.2 minutes
Concept: Medical Themed Bar
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: jewelry printing platforms, top 50 commercial trends in march, and wind-blown bouquet holders.