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D.S Music Restaurant

By: TechnoGadget - Published:   Updated: Mar 24 2011 • References: yumsugar
If you have an unusual longing for hospital food, then D.S Music Restaurant, a Taipei restaurant bar with a medical theme, may appeal. Customers sit around a hospital bed as drinks ooze into their glasses from a container hanging from the ceiling. At a bar in Shenzhen, China, staff dressed as hot nurses provide drinks from syringes and test tubes.

Implications - In the face of competition, one of the ways in which a brand can stand apart is by serving a very narrow market. Themed restaurants like this are using this branding strategy and catering to patrons who are looking for a very unique, and specific, experience. Such a marketing strategy can be applied to other industries as well -- in particular, retail. Stats for Medical Themed Bar Trending: Older & Mild
Traction: 6,172 clicks in 381 w
Interest: 2.1 minutes
Concept: Medical Themed Bar
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: employee crowdfunding platforms, patriotic cherry bombs, and popping firework cookies.