The Hexis Table Coasters eliminate those awkward moments of putting food-covered forks back on the table and mucking up that nice oak.
Designed by Kitmen Keung, the Hexis Table Coasters offer a helping hand at those big feasts when there's simply too much silverware to go around. Their sleek, contemporary design doesn't hurt much either.
Implications - It's not enough for a recognizable item to maintain its natural form anymore; people want something snazzy even if it's just one minor change. Conventional shapes of everyday objects now have to be manipulated or completely transformed into something new in order for consumers to be drawn in. Even if the product is turned into another familiar shape, it's fine as long as it no longer conforms to its original appearance. Since function is also important, the marketing of products requires unconventional components whose design additionally serves a purpose.
Stats for Shapely Tableware
Trending: Older & Chilly
Research: 4,547 clicks in 319 w
Interest: 4 minutes
Concept: Hexis Table Coasters
Related: 51 examples / 39 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: artistic trashy tableware, rude kitchenware, and breakable dinner plates.
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