Set in a dark jungle, the Herve Leger by Max Azria SS14 ad campaign has a bit of a mystery edge to it. This is especially the case since model Alla Kostromichova puts on quite the anxious act as though she hears something lurking behind the thick foliage. She does make quite the tempting target in her busy patterns, sleek silhouettes and sensual cutouts. If there is a predator, it isn't a ferocious animal, that's for sure.
Shot by photographer Meredith Bruner, the Herve Leger by Max Azria SS14 ad campaign hones in on the tribal inspiration behind the collection. Art directed by Mikael Kangas, the bandage dresses and leather accents were styled by Laura Ferrara.
Stats for Dark Jungle Fashion Ads
Trending: Older & Buzzing
Research: 4,708 clicks in 114 w
Interest: 2.2 minutes
Concept: Herve Leger By Max Azria SS14
Related: 86 examples / 66 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: clashing print fashion ads, chic minimalist fashion ads, and subtly grungy fashion ads.
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