Superstar

The Hero Ziplock Campaign Slows Down Produce's Shelf Life

By: Meghan Young - Published: Feb 22, 2013 • References: bangkokshowcase and ibelieveinadv
The Hero Ziplock campaign shows why Thailand is often so well represented at global advertising awards. From concept to execution, the work that originates from that country is identifiably cultural while universally identifiable, imaginatively simplistic while intriguingly intricate and, most importantly, executed to perfection. In this case, the Hero Ziplock campaign creatively depicts fruits with the inner workings of clocks. This alludes to their short shelf life, which the bag helps slow down.

Created by BangkokShowcase, an ad agency based in Bangkok, the Hero Ziplock campaign was art directed by Phutsadi Yuwapattanawong and Chaitat Sookate with creative direction by Chokchai Tupanyakanok. It was crisply shot by photographer Sunhouse Studio and expertly illustrated by computer artist Pattarasak Sitthisroung.