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Superheroic Turtles Edit
Mr Leatherback Saves His Species by Befriending Humans

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Superheroic Turtles
Mr Leatherback Saves His Species by Befriending Humans
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Superheroic Turtles - Mr Leatherback Saves His Species by Befriending Humans (VIDEO)
Mr Leatherback Saves His Species by Befriending Humans
 Published: Jun 24, 09
 Views: 681

Mr Leatherback is a brilliant idea thought up to protect the endangered turtle species of the same name.

Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race.

What could be a rather standard idea has been made brilliant by the integrated use of social media such as twitter, flickr and some great videos featuring the turtle hero.

References:  mrleatherback

Filed In:  social,  world






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