Being comfortable in your own skin is always the most important, especially during the summer months. Within this Hermes Spring/Summer 2010 ad campaign, Karlie Kloss appears beyond comfortable in a soothing beachfront setting.

Bringing forth the brightly printed Hermes scarves in the form of comfy pillows, we can’t help but wonder just how soft those scarves must feel for Kloss to be drifting off to sleep. Perfectly simple and relaxed, this campaign inspires us to start counting down to our next all-inclusive vacations.