Hermes' 'Paris Mon Ami' Campaign Offers Shoppers a Fab Fashion Experience

By: Katherine Vong - Published: Nov 30, 2011 • References: parismonami & global-blue
Celebrating 20 years at Harrod's and as part of the Hermes Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store in London.

Hermes, known for its iconic silk scarf, has created a limited edition scarf to celebrate its 20th birthday with Harrod's and will also provide shoppers with scarf styling lessons during the pop-up event. Every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions, in which a team of Hermes stylists will provide advice and demonstrations on the ways in which one can tie a Hermes silk scarf. There will also be photo sessions to let shoppers capture their new looks.

In addition to the pop-up shop, the Hermes Paris Mon Ami campaign will run online with a game called 'Scarf In the City.' The game asks visitors to upload images of their favorite scarves in "inspiring, interesting and unique situations" in the city. Stats for Scarf Styling Sessions Trending: Older & Average
Research: 4,639 clicks in 234 w
Interest: 2.5 minutes
Concept: Hermes Paris Mon Ami
Related: 51 examples / 39 photos
Segment: Females, 18-55+
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