Hermes' 'Paris Mon Ami' Campaign Offers Shoppers a Fab Fashion Experience
Celebrating 20 years at Harrod's and as part of the Hermes Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store in London.
Hermes, known for its iconic silk scarf, has created a limited edition scarf to celebrate its 20th birthday with Harrod's and will also provide shoppers with scarf styling lessons during the pop-up event. Every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions, in which a team of Hermes stylists will provide advice and demonstrations on the ways in which one can tie a Hermes silk scarf. There will also be photo sessions to let shoppers capture their new looks.
In addition to the pop-up shop, the Hermes Paris Mon Ami campaign will run online with a game called 'Scarf In the City.' The game asks visitors to upload images of their favorite scarves in "inspiring, interesting and unique situations" in the city.
Hermes, known for its iconic silk scarf, has created a limited edition scarf to celebrate its 20th birthday with Harrod's and will also provide shoppers with scarf styling lessons during the pop-up event. Every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions, in which a team of Hermes stylists will provide advice and demonstrations on the ways in which one can tie a Hermes silk scarf. There will also be photo sessions to let shoppers capture their new looks.
In addition to the pop-up shop, the Hermes Paris Mon Ami campaign will run online with a game called 'Scarf In the City.' The game asks visitors to upload images of their favorite scarves in "inspiring, interesting and unique situations" in the city.
