The Hermès Men Etcetera Feature Captures Multiple Personalities

By: Erin Fox - Oct 9, 2014
References: hermes & hypebeast
Waking up in the morning is hard enough, but having to dress yourself is a whole other ball game and the Hermès Men Etcetera advertisement demonstrates just that. The social media-fueled video follows a young man as he is about to leave his house. While checking in the mirror before exiting the house, he captures another version of himself starring back at him. This version is wearing a different outfit—multiplying into three different mirrors with six different outfits.

The Hermès Men Etcetera advertisement beautifully captures the essence of the modern man. By showcasing one man being versatile enough to wear any look from the Fall/Winter 2014 collection, Hermès is able to market more than one look per consumer. By the end of the advertisement, the young man is changed into a different outfit and ready for his day.