The Hermes Fall/Winter 2012 campaign embodies the ideal of the classically refined gentleman.
Adhering to the luxury brand's identity, the approach to this campaign is decidedly elegant. Model Yiorgos Karavas sports the seasonal menswear offerings to perfection. He is captured strolling through a European city carrying a framed painting. Karvas sports a double breasted overcoat that is tailored to perfection. Underneath is a crisp white button down and a flawless tie.
The campaign does a fantastic job of embodying the company's identity. For menswear, the focus on classic styles that appear are almost bespoke, and opt for a minimalist approach. Even the sportswear pictured shows an attention to detail in promoting the brand's ultra-exclusivity. All in all, the Hermes Fall 2012 campaign is simply sophisticated.
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Concept: Hermes Fall/Winter 2012 Campaign
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Segment: Males, 18-55
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