The Pet Show Pet Food Ads by Hermandad are Dizzying

By: Ana Lopez - Published: Feb 19, 2012 • References: adsora & adsoftheworld
Cats can be picky eaters, which is why the Pet Show Pet Food company created a line of two flavored cat foods, and to promote it they commissioned the Brazilian agency Hermandad to design their advertising campaign.

The result is funny and creepy, as the agency created a series of prints featuring double-eyed cats to illustrate how these animals have both options available during mealtime. The optical illusion will catch consumers’ attention, as they will be intrigued and scared after seeing a cat with two eyes. This effect of surprise is what makes these ads effective, and will awake people’s interest in discovering this new product.

Comical and playful, the Pet Show Pet Food ads by Hermandad are intentionally attention-grabbing. Stats for Double-Eyed Cat Campaigns Trending: Older & Chilly
Research: 2,515 clicks in 222 w
Interest: 1.8 minutes
Concept: Hermandad
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
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