Heritage Research is a clothing brand based out of the United Kingdom that has just unveiled a new lookbook for its Spring and Summer 2010 Collection.
Heritage Research is renowned for its high quality garments and accessories, and it holds true to its reputation with this new collection. Check out more of the lookbook here.
Implications - The fashion world is known for making hybrid products that often gather and combine elements that may not go together but still somehow work. Whether it's a shoelace on a jacket or spikes on shoes, the whole purpose of hybrid design is to draw attention, make a statement and perhaps even shock. Designers will continue to find ways to surprise audiences with a variety of inventive clothing creations to lure fashion consumers.
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Concept: Heritage Research
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Segment: Males, 18-55+
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Large Laced Jackets
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