Going Like Sixty
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 Foster Grant Uses Senior Raquel Welch to Promote Glasses to Old People Published: Feb 10, 09 Comments: 2 Views: 4,280 Raquel Welch is old - she’s 68! The so-called Greatest Generation, so why would Foster Grant’s tap her to be their spokesmodel for their Foster Grant sunglasses? Because Foster Grant’s “Who’s behind those Foster Grants” was determined to be a classic by some marketing genius. Oh and get this! Raquel Welch will be promoting Foster Grant reading glasses. Puh-leeze, will someone tell Foster Grant that they are no longer cool? They want a breakthrough in marketing. Yup, Raquel Welch - hip and breaking. Here’s how old Raquel Welch is: I had to go to the third search results on Google before I found a recent picture of her - the rest were of wigs. Old. Old. Old.  In the ad, Raquel Welch is seen wearing Foster Grant Sunglasses and Reading Glasses. The brand's heritage is recalled by the tagline: "Isn't that Raquel Welch behind those Foster Grants?"
Foster Grant signed Welch at the end of 2008 to provide the brand with a spokesperson that represents a genuine and authentic association with its history. She reinforces the fashion positioning of the Foster Grant Sunglasses and Reading Glasses collections, as well as providing the brand with tremendous break
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