Apprentice

The Rest Of Your Fur Coat Campaign

By: kyosuke0603 - Published:   Updated: May 10 2011 • References: garbagediscobox & blogger.xs4all.nl
Garbage vocalist Shirley Manson appears on the hard-hitting adverts as the new face of the latest campaign by PETA UK (People for the Ethical Treatment of Animals). Known for her reputation as a toughy feminist which is reflected on the songs they wrote, was very grateful on joining the campaign against unethical treatment on animals.

Implications - The image depicts Manson holding a skinned animal by its hind legs with the words, "Here's The Rest Of Your Fur Coat" on the right. It's a powerful statement that raises awareness on the cruelty that occurs in the fashion industry. As disturbing as it may be, this ad is definitely impactful and difficult to forget.

Stats for Anti-Fur Activists Trending: Older & Buzzing
Traction: 15,462 clicks in 400 w
Interest: 4 minutes
Concept: Anti-Fur Activists
Related: 29 examples / 22 photos
Segment: Females, 18-35
Comparison Set: 10 similar articles, including: fur water bottles, data-driven economies, and reminiscent wine labels.