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The ‘Here Comes the Sexy’ Ad Gives Your Style a Vo

By: Akihiko Tse - Published: • References: burlingtoncoatfactory & adweek
A hysterical new ad titled 'Here Comes the Sexy' by Burlington Coat Factory makes your style speak for itself.

In the ad by Silver + Partners, several people wearing different attire voice their internal thoughts out loud in public as if they were communicating through to those around them. As the ad begins, a women sporting a beret and a black leather jacket with studs exclaims at a grocery store, “I’m not kinda artsy, I’m real artsy. I do art.” In the next scene, a man with a plaid shirt on top of a rouge t-shirt sitting at a table among kindergartners says, “I just get it you know, I get it.”

In the last scene, a man with a purple dress shirt and a dark blue tie turns around in line at a coffee store as he claims, “Here comes the sexy…” As the blonde-haired woman behind him turns around, he finishes off his sentence with, “boom,” with the words “Style Says It For You” appearing in the foreground. Stats for Inner Voice-Declaring Statement Ads Trending: This Year & Chilly
Traction: 335 clicks in 49 w
Interest: > 3 minutes
Concept: Here Comes The Sexy
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: signature style-showcasing shoots, clever contemporary t-shirts, and elderly chinese hipsters.