Sentinel Toothpaste Uses a Leaf Icon to Identify Itself as Homeopathic

By: Laura McQuarrie - Apr 14, 2016
References: & packagingoftheworld
This herbal toothpaste from Nopalia Natural Products uses minimal text and imagery in order to communicate its role as a clean and natural homeopathic oral care product.

'Sentinel' toothpaste comes in three color-coded varieties to represent Care & White, Anti-Plaque and Sensitive types that come in unique flavors like basil and spearmint or bergamot and orange tree blossom. These products are made with active plant-based ingredients, without the use of fluoride or parabens. One of the most standout additions to these products is Miswak, a tooth-cleaning twig that's commonly used as a natural alternative to the modern toothbrush.

In order to maintain the healing medicinal nature of the product, while also making it seem like a friendly oral care option to consumers, the design by Molivi Design Studio uses an uncomplicated scheme.