The Henkel Resistol Glue Campaign Shows How Strong the Product Really Is

By: Meghan Young - May 3, 2016
References: adeevee
Porcelain figurines are labeled fragile for a reason, yet the ones featured in the Henkel Resistol Glue ad campaign are far from delicate. Instead, they look as though they are readying for battle as they punch through concrete blocks and cement floors. The illustrations are hilarious, but they also do the job of demonstrating just how strong the Henkel Resistol Glue is when put to use.

Conceived and executed by Young and Rubicam, a global ad agency with a branch based in Mexico City, Mexico, the Henkel Resistol Glue ad campaign was creative directed by Jose Manuel Ortiz and Sergio Díaz-Infante. No words are needed to explain what is going in each image. Instead, the creative firm wanted to make sure that the images spoke loud and clear on its own.