This Site Shares How-To Videos to Make Hendrick’s Gin Drinks

By: Ady Floyd - Jul 14, 2015
References: harpers & thedrinksbusiness
A website has been launched that aims to help bartenders create the perfect Hendrick’s Gin drinks. The website is geared towards bartenders and will provide videos on "educating gin tenders for creating the perfect Hendrick’s and tonic."

The website is titled 'The Pursuit of Peculiar Perfection' and it focuses mainly on the classic beverage gin and tonic. The website goes beyond explaining to visitors how to make the perfect cocktail and it focuses on everything from detailing ice portions to what glassware to use and how to properly garnish the drinks. At the end of each video, Hendrick's ensures each experience was educational by quizzing the bartenders.

While the site has developed into a useful bartending tool, the idea was originally inspired by the desire to educate bartenders on how to create the classic trademark Hendrick's Gin drink of a cucumber gin and tonic.