The Hemglass Campaign Revolves Around a 'Grand Experience'

By: Meghan Young - Dec 4, 2014
References: hemglass.se & adsoftheworld
Hemglass is known not only for its iconic Swedish ice cream truck, but also for its jingle. Blared out to the public on loudspeakers every week since 1969, Hemglass' jingle is loved by children and hated by adults. After a while, anything gets annoying, even if it is associated with something as delicious as ice cream.

To combat that annoyance, Hemglass went to ad agency Volt to create a radio spot that would remind grown ups the excitement they would feel when they heard the Hemglass jingle as children. To do that, they created 'The Grand Experience.' This involved a symphony orchestra and a talented boys choir, which transformed the Hemglass tune into something a lot more epic.