The 'Help-Shirt' is brilliant in terms of its simplicity. Simply pull a trigger and a specialized ink will reveal the word 'HELP.' Only time will tell if this unique shirt will prove its worth.
Implications - Businesses that devote their efforts to providing products that ensure the safety and well-being of a particular group of individuals within society will see favorable results. Consumers will view businesses such as these as compassionate and caring; two qualities to which many consumers will be drawn. Businesses looking out for consumers will develop a loyal clientele.