'Help Find Me' is a Campaign That Takes to the Net to Find People

By: Tristan Garnett - Mar 4, 2015
References: marketing-interactive & creativecriminals
'Help Find Me' is a campaign created by The Missing Persons Advocacy Network (MPAN) along with prominent Australian businesses to help find some of the 38,000 people who go missing in the country each year. In Australia, someone goes missing about every fifteen minutes. As part of 'Help Find Me,' partnering companies have donated the search engines from their websites to publicize missing people.

When a user moves their cursor over these search bars, they will see a banner ad related to a missing person. Each ad displays the missing person's face along with identifying information and a number to call, if you any knowledge of their whereabouts. Each banner is interactive -- clicking the ad redirects you to a page where you can submit any tips you may have online, as opposed to calling.