This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations

By: Riley von Niessen - Sep 7, 2016
References: youtube & adweek
As a means to promote his newly founded HELP charity, TV magician Criss Angel joined with Dee Snider, a iconic heavy metal singer.

Together, the two work to illustrate the need for further funding in regards to research that's special to children's cancer, with the ad claiming "Childhood Cancer Receives Only 4% Of U.S. Federal Funding For Research" and that "Cancer Is The Number One Cause Of Death By Disease Among Children."

Following these words, the Criss Angel-directed video pans to a pianist who introduces Dee Snider, who is wearing all white as he stands out against a desert backdrop. In addition to the commercial that aims to promote the HELP charity, the ballad will also be performed live at the Luxor in Las Vegas, where its launch party will occur.