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I love the look of the Hello World art piece. Retro yet modern, it has an appeal that stretches over different generations. As though an enlarged computer screen, the illuminated switches in this sign make it look it is made up of thousands of orange pixels.

Created by Valentin Ruhr, the Hello World art piece is actually made up of 5,000 rocker switches. Although a rather simple art installation, there is a mesmerizing quality to it. Perhaps it has to do with the simple phrase "Hello World" written on it, which makes people anticipate more conversation.

The Hello World art installation was specifically created for the Austrian Cultural Forum of New York, which is set to run until Monday, September 5, 2011.