No longer just a cat dressed in a pink ensemble, this iconic cartoon figure is now taking on the world of video games. Although no specific details have been released yet, the public can expect to see a series of different products featuring Hello Kitty in various states of Street Fighter-like fashion.
If you're a fan of the cartoon cat or the video game, the Hello Kitty Street Fighter line of products will make for an ideal melding of two brands.
Implications - No longer satisfied with items that only focus on one style, consumers are attracted to ones that combine two or more together. Products that feature different aesthetics are appealing to those who desire something they haven't seen before. Companies trying to attract more shoppers could focus on this.