New Zealand-based advertising art director Joseph Senior has a fresh take on an iconic image.

For almost four decades, Hello Kitty has appeared on anything and everything from lunchboxes to airbuses. Ostensibly, the key to the quirky, little feline’s popularity has been its simple, flexible design. Senior demonstrates this flexibility with a series of images portraying the cat as some of the most familiar figures of pop culture.

There is a Hello Kitty Lady Gaga, Kill Bill and Darth Vader. A Hello Kitty Ninja Turtle and a Hello Kitty Tron. Not to forget other famous felines, Senior has created a Hello Kitty Garfield. The spunky cat even receives the royal treatment, with Joseph Senior's renditions of Prince William and Princess Kate.