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MAC Cosmetics decided it would be a good idea to team up with Hello Kitty to produce a special cross-branded line of makeup. It wasn’t—I am off to Nars. If I am going to pay a lot of money for premium makeup, the last thing in the world I want is for it to be associated with Hello Kitty. Predictably, there is a waiting list to get on the waiting list for the makeup, which goes live on January 7. The actual products, which are available on February 10, include lipstick, lip conditioner and lip gloss.  "To me, MAC Hello Kitty embodies the ultimate beauty icon," Jennifer Balbier, senior vice president of product development for MAC Worldwide, told WWD. "She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers."
(notcot.org)References: maccosmetics, notcot.org Filed In: |
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