Following the success of last spring's Hello Kitty Debit Card launch in Malaysia, Singapore-based bank Hong Leong is again targeting the fan base of the most adorned kitty in the world by launching its limited winter edition of its Hello Kitty debit cards. The card is available to all customers aged 18 years and older who open a Hong Leong Bank Savings or Current Account.

Other than the obvious perks of customizing customers’ wallet items with the beloved Hello Kitty motif, the debit card comes with tailored discounts in dining, shopping and traveling on top of all the other privileges offered to HLB Credit Card members. The Hello Kitty debit card is cute, pink and uniquely vertical in design in contrast to the horizontal pattern most are used to -- a must-have item for all Hello Kitty devotees.