The Hello Kitty Beats By Dre Collaboration Create a New Market in Tech

By: Erin Fox - Nov 10, 2014
References: ca.beatsbydre & luxurytrump
To celebrate the 40th anniversary of the adorable feline, the Hello Kitty Beats By Dre headphones drop this month. The Hello Kitty collection features the Solo2 headphones and urBeats earphones, which all arrive in a branded red jelly case. The red, white and blue colored headphones are decorated with miniature Hello Kitties and can set you back anywhere from $150 to $250.

However, this is not Sanrio's first venture with Beats by Dre. The brand has also collaborated with its Leica C camera and Mikimoto collections. One is sure to see these headphones attached to the ears of Leaf Greener or Karley Sciortino in the near future.