F****** Young! Online’s Hello Editorial Exclusive is Edgy

By: Jana Pijak - Published: Jun 8, 2014 • References: &
Paulo Schulzz stars in the "Hello" editorial exclusive for F****** Young! Online. The Joy Models face is captured by photographer Ronald Luv’s lens and styled by Rafael Chaouiche.

Paulo channels a rebellious youth who is unafraid to express himself through his unique wardrobe. The model pulls off cornrows, shoulder-length braids and eye-catching wardrobe staples that embody today’s streetwear aesthetic.

Grooming for this photoshoot is courtesy of Teo Miranda who creates the model’s intricately braided hair-dos. F****** Young! Online’s "Hello" editorial series highlights a mix of club kid staples and modern athleticwear looks that are the opposite of traditional.

The pieces range from layered denim jackets, baseball jerseys and hatted accessories that embody a rebellious vibe. The editorial’s young star looks alternative and is representative of this generation’s edgy aesthetic. Stats for Alternative Street Youth Editorials Trending: Older & Mild
Research: 3,373 clicks in 102 w
Interest: 2.8 minutes
Concept: Hello Editorial
Related: 95 examples / 73 photos
Segment: Males, 18-55
Comparison Set: 35 similar articles, including: flamboyant beachside editorials, revealing model candids, and sporty normcore editorials.