Devilish Capital One "No Hassle Rewards" Campaign

By: Sandra Stinchcombe - Published: Sep 30, 2008 • References: youtube
Capital One Canada causes Hell to freeze over with their 'No Hassle Rewards' card, a rewards card with no surprises at redemption (i.e. no blackout dates, no hidden fees/taxes, miles never expire).

Unlike most other rewards cards that hit consumers with extra admin charges, taxes, and blackouts when they go to redeem their points, Capital One's No Hassle Rewards card actually takes the frustration out of rewards redemption - you can even pay the travel taxes with your miles!

This TV spot is part of an integrated campaign that includes two additional TV spots, three Print ads, online ads, direct mail, billboards and transit shelter ads.

Integrated Creative Agency: DDB Canada, Toronto Stats for Hellvertising Trending: Older & Mild
Research: 3,525 clicks in 399 w
Interest: > 3 minutes
Concept: Hellvertising
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 3d-printed office buildings, illusionary framed sofas, and fire-starting drones.