The Heinz Golden Sleep Ads Show Sleeping in Action

The Heinz Golden Sleep ad campaign is on set, so ready, set, ACTION! This cute and clever campaign is certainly direct. It shows that this Chinese baby milk product will cue sleepy time as soon as you say “Go!”

Conceived by Invisible Advertising based in Guangzhou, China, the Heinz Golden Sleep ad campaign features three adorable print ads. Each of these ads stars a different baby posed in deep sleep with a director’s clapperboard just visible, showing how in control parents are with this magical sleep concoction on hand.

The Heinz Golden Sleep ad campaign was creatively directed by Kent Ruan with art direction by Alan Jove, Sunny Tian and Kedy, copywriting by Rocky Ye, photography by Will So and retouching by Figo Dong.