The latest international Heineken campaign is called Voyage, and as its name suggests, has to do with daring adventures and relocating from one place to another. In fact, relocation isn't done subtly—participants are literally dropped to a foreign place without any earlier notice. All they are given are the most basic of supplies and directions.
These are recorded and delivered to the public in documentary-style episodes. The series, called Dropped, follows the adventures of chosen explorers. The shows are available on the Heineken Dropped YouTube channel. Viewers can also submit their own video entries to partake in fun adventures.
The first man voiced that he wants to be dropped in an island with warm weather, with minimal clothing required—he was dropped in Alaska.
The campaign is said to “test what men are truly made of when taken out of their daily lives and dropped into the great unknown.”
Adventurous Episodic Beer Campaigns
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This Heineken Campaign Drops Men Off the Face of the Planet
Published: Jun 9, 2013 • References: youtube