Celebrity Vegan Cafes
The restaurant is not the only vegan venture Heather Mills seems to be embarking on. She also has plans to release a line of frozen vegan meat products in grocery stores and supermarkets, which are currently available on the Vbites Internet Shop.
Implications - Businesses that attach themselves to a concept, individual or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in businesses or products with which they are already familiar.