Ex-model Heather Mills has opened a vegan cafe in Hove Lagoon, UK, called Vbites Cafe. Heather Mills' restaurant will feature meatless meat dishes alongside vegan and organic wines and beers.
The restaurant is not the only vegan venture Heather Mills seems to be embarking on. She also has plans to release a line of frozen vegan meat products in grocery stores and supermarkets, which are currently available on the Vbites Internet Shop.
Implications - Businesses that attach themselves to a concept, individual or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in businesses or products with which they are already familiar.
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