OK, we get that Elvis merchandise is still hot, but Keith Ledger action figure? Yes, with the family's blessing, Ledger as The Joker in The Dark Knight, will be marketed by Mattel. Two versions of the doll will be on the shelves. One with a rocket launcher and one with a knife. Ledger died from and OD of Rx meds.
Implications - If there is anything that history has taught us, it is that some art becomes more valuable after its creator/inspiration has passed away. From Mozart to Heath Ledger, this is unfortunately the sad fact of posthumous supply and demand. Nevertheless, as long as the product is in good taste, there is no reason why companies should be afraid to appeal to a consumer's affection towards an iconic artist who is no longer with us.
Merchandising Dead People
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