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Transformative Gamer Cups

These Heat Change Mugs From ThinkGeek Have a Retro Video Game Theme

— October 20, 2014 — Art & Design
Heat change mugs like this one will help gamers get the caffeine they need when their own bodies need to refuel. An exclusive creation from ThinkGeek, the Ready Player 1 Heat-Change Mug transforms when filled with a hot beverage.

The 11 ounce cup reads 'Ready, Player One Start' when it is filled with warm contents. However, if your tea, coffee or hot chocolate has gone cold -- or the cup is simply empty -- it will say 'Game Over, Refill? > Yes No' instead. This is ideal if you are addicted to coffee (or other hot liquids) and retro video games. The ceramic heat change mugs make a great gift for any coffee-guzzling gamers in your life.
Trend Themes
1. Heat Change Mugs - Disruptive Innovation Opportunity: Expanding the heat change technology to other products like water bottles or T-shirts.
2. Exclusive Creations - Disruptive Innovation Opportunity: Collaborating with other brands to create limited edition heat change mugs.
3. Retro Video Game Theme - Disruptive Innovation Opportunity: Developing heat change mugs with themes from popular movies or TV shows.
Industry Implications
1. Gaming Accessories - Disruptive Innovation Opportunity: Creating interactive game controllers with heat change technology.
2. E-commerce - Disruptive Innovation Opportunity: Offering personalized heat change products through online customization tools.
3. Gifting Industry - Disruptive Innovation Opportunity: Designing heat change gift sets with multiple themed mugs and complementary items.
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