Loctite Super Attak Glue Reunites People With Their Treasures

These ads for Loctite Super Attak Glue play on people’s emotions to get the message across that with their brand of glue, you can save all your treasured collectibles and toys. The wonderful photography really catches your attention.

My favorite ad is the one with the children who are reunited with their favorite toy robot. The ads were created by advertising agency DDB Milan, Italy with creative direction by Vicky Gitto and Ricard Valero. The copy was written by Alessandro Mian and the photos were taken by Andrea Melcangi.