This Heartwarming Pet Food Ad Shows That Dogs Bring Out the Good in Us

By: Ady Floyd - Jun 2, 2015
References: pedigree
Pet food company Pedigree unveiled a heartwarming pet food ad that promotes healthy dog food and human equality. The commercial titled 'The Walk' is filmed in black and white, giving a simplistic vibe that allows the viewer to strictly focus on the visual content.

It begins with an older gentleman walking his dog through a not-so-friendly neighborhood. They encounter a teenager who is also out for a walk with his dog. As the two men gaze silently at each other, their playful pooches say hello with sniffs. This causes the two men to laugh and pleasantly introduce themselves before continuing their walks.

The heartwarming pet food ad ends with the only colored element of the commercial, which is the yellow Pedigree dog bag. The tag line for the advertisement is "Dogs bring out the good in us, Pedigree brings out the good in them. Feed the Good."