Heartbeats 4 Sneakers Prevents Bots from Auto-Purchasing
Laura McQuarrie — July 4, 2020 — Fashion
References: heartbeats4sneakers & campaignlive
According to Highsnobiety, close to 100% of the traffic to popular releases comes from bots so Highsnobiety teamed up with payment brand Klarna to create Heartbeats 4 Sneakers. The sneaker raffle will give people—and only people—the chance to get their hands on some of the most sought-after styles of the decade and their heart rate is their entry ticket.
Like many apps that are designed to monitor heart rate with just a smartphone's camera and other built-in tools, the raffle will have users place their fingertip over a camera lens. Entrants will also be asked to express their passion for sneakers in emojis, offering a simple and playful way for sneakerheads to express their love of shoes.
Image Credit: Klarna
Like many apps that are designed to monitor heart rate with just a smartphone's camera and other built-in tools, the raffle will have users place their fingertip over a camera lens. Entrants will also be asked to express their passion for sneakers in emojis, offering a simple and playful way for sneakerheads to express their love of shoes.
Image Credit: Klarna
Trend Themes
1. Heart Rate Ticketing - The use of biometrics technology for event ticket validation is a disruptive innovation opportunity for the events industry
2. Anti-bot Authentication - Using biometrics to prevent bot traffic is a disruptive innovation opportunity for e-commerce companies to improve customer experience
3. Gamification of Raffles - Gamifying raffles with creative entry requirements is a disruptive innovation opportunity for companies to attract new customers and increase engagement
Industry Implications
1. Sports and Entertainment - The use of heart rate ticketing technology can revolutionize the sports and entertainment industry, especially during the pandemic
2. Fashion and Retail - The use of anti-bot authentication technology can improve the online shopping experience for customers in the fashion and retail industry
3. Marketing and Advertising - The gamification of raffles presents an opportunity for marketing and advertising companies to engage with customers in a more creative way
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