Step One Foods' Packaging Emphasizes Good Heart Health

By: Laura McQuarrie - Nov 3, 2014
References: ideasthatkick & packagingoftheworld
In order to bring awareness to the heart-healthy food options served by Step One Foods, the Ideas that Kick design agency was challenged to create packaging to communicate how easy it is for consumers to control their cholesterol levels and reduce dependency on prescription medications.

Step One Foods are put together by a practicing cardiologist so that each meal delivers essential nutrients in each serving. With smoothie mixes, crunch bars, oatmeal, pancake mixes and pecan bars, Step One Foods shows that eating well certainly doesn't mean you have to cut out everything that tastes good. One of the most fun details in the new packaging system is a small stethoscope icon bent into the shape of a heart, reiterating good heart health.