Trojan Commercial Reminds You That Herpes is Forever

By: Going Like Sixty - Published: Feb 9, 2009 • References: brandfreak
Trojan condoms have been criticized in the past for being too negative. Research shows their product image to be bad or worse, with a dirty and mood-killing connotation. Their latest ad campaign has gone positive, however, and is just in time for Valentine's Day.

A young couple sits in the car, and the boyfriend reveals his Valentine's Day present to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return." Stats for STDs as Valentine's Day Gifts Trending: Older & Average
Research: 5,929 clicks in 380 w
Interest: > 3 minutes
Concept: STDs As Valentine's Day Gifts
Related: 46 examples / 35 photos
Segment: Females, 12-55
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