Talented

The Nano Hearing Aid Looks Suspiciously Familiar

By: Michael Plishka - Published: • References: elichina & hearingreview
As eyeglasses have made the transition from medical device to fashion statement, the Nano Hearing Aid has made auditory assistance a stylish accessory. The device by Eli Electronics bears an aesthetic that is suspiciously similar to that of an iPod, and is available in a rainbow of colors.

While it comes from a creative concept, the Nano Hearing Aid may be confusing for some, considering its similarity to the iPod. The little bunny design on the side of the Nano is interesting, but it's difficult to understand who the intended users for these types of hearing aids would be, as the bunny generally represents a younger demographic more suited to iPod use than hearing aids.

That being said, kudos to Eli for taking a different route in addressing the emotional needs of hearing aid wearers. Stats for iPod-Inspired Aids Trending: Older & Chilly
Traction: 1,149 clicks in 190 w
Interest: 1.1 minutes
Concept: Hearing Aid Ipod
Related: 48 examples / 37 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: designer hearing aids, cool medical fashion, and hipster hearing aids.