The Food Explorer Club Rewards Adventurous Eaters with Badges
Laura McQuarrie — December 11, 2019 — Lifestyle
References: foodexplorerclub & prnewswire
The Food Explorer Club is a healthy eating app that was specifically developed to help families with picky eaters, as it uses a gamified system to reward kids with badges and points when they make great choices. According to Kassady Gibson, Food Explorer Club app co-creator, "We believe the app has the potential to help shift the way children are eating by using their natural competitive spirit and their love for technology and gaming. By encouraging kids to eat healthy foods, we can help break the cycle of obesity in children and adults."
In summer 2019, Food Explorer Club tested a prototype app with 100 families in the Birmingham area and received a positive response from parents who were surprised their kids were open to trying raisins, peanuts and brussels sprouts.
In summer 2019, Food Explorer Club tested a prototype app with 100 families in the Birmingham area and received a positive response from parents who were surprised their kids were open to trying raisins, peanuts and brussels sprouts.
Trend Themes
1. Gamified Healthy Eating - Gamifying healthy eating by rewarding users with badges and points can incentivize kids to try new foods and make healthier choices.
2. Family-friendly Health Apps - Developing health apps specifically designed to help families with picky eaters can create a new market for innovative technology solutions.
3. Tech & Gaming Integration in Healthy Eating - Integrating technology and gaming into the healthy eating industry can inspire behavioral changes in children and adults to promote better eating habits.
Industry Implications
1. Health & Wellness - Gamified healthy eating apps have the potential to disrupt the health and wellness industry by providing a fun and engaging platform for promoting better eating habits.
2. Technology - Developing family-friendly health apps that incorporate a gamified system can create new opportunities for innovation in the technology industry.
3. Food & Beverage - Integrating tech and gaming into the food and beverage industry can create new market opportunities for healthy food products and innovative tech solutions.
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