Svenska LantChips Present Themselves as Earthy, Healthy Chips

By: Laura McQuarrie - Dec 16, 2014
References: svenskalantchips & packagingoftheworld
Svenska LantChips' were recently given a new look by designer Beatrice Menis, presenting the healthy chips in a brand new light.

Without losing its original identity entirely, the simple flavors like Salted, Rosemary, Chili, Sour Cream and Paprika were given a fresh new look in basic brown bags. Rather than showing an image of the crispy chips inside like so many other chip bag designs out there on the market, the organic chip bags for Svenska LantChips feature a charming line illustration showing a cross-section of the growing potatoes in the ground. As a whole, this approach to packaging gives the chips a wholesome, earthy appearance, which also works perfectly as a subtle backdrop for each of the chip flavors to be vibrantly highlighted with a boldly colored band.