The ads were created by advertising agency 1pointsize, Chennai with creative direction by Sharad Haksar and Gopinath Prasannaa. The copy was written by Anantha Narayan.
Implications - Advertisements which simply present the product in a straightforward manner are not as appealing as those which utilize a fantastical element. Images that incorporate an aspect of make-believe are attractive to modern-day consumers who desire a quick escape. Designers could focus on illustrating their products with an otherworldly method in order to attract more shoppers.