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Perri Alley Shirts Ad Includes Life-Size Heads With Purchase

By: Vincent Salera - Published:   Updated: Jun 22 2011 • References: coloribus
Imagine returning a shirt with the reason being “I don’t like the face” rather than color or size. These ads for Perri Alley shirts use folded shirts with human heads inserted into them. Simple, yet effective in promoting their tagline “Business Heads."

The ads were created by advertising agency 1pointsize, Chennai with creative direction by Sharad Haksar and Gopinath Prasannaa. The copy was written by Anantha Narayan.

Implications - Advertisements which simply present the product in a straightforward manner are not as appealing as those which utilize a fantastical element. Images that incorporate an aspect of make-believe are attractive to modern-day consumers who desire a quick escape. Designers could focus on illustrating their products with an otherworldly method in order to attract more shoppers.

Stats for Floating Face Fashion Trending: Older & Chilly
Traction: 3,763 clicks in 293 w
Interest: 4 minutes
Concept: Floating Face Fashion
Related: 68 examples / 52 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: spanx for men, flannel shirts return, and credit crunch t-shirts.