The new HD3 Slyde will have many people taking a second glance at your wrist and not at that new iPhone you just bought.

The Swiss-made luxury timepiece blends 21st century watchmaking, with cutting edge technology and eye popping designs. The watch was inspired by smartphone technology, meaning that a person can slide their finger across a touchscreen, generating an unlimited amount of time-reading formats from a variety of high-end virtual modules. The simple-to-use tactile screen lets users create a customized watch with little effort, suitable for any event, desire or occasion.

This luxury gadget does come with a hefty price tag though. Starting at 5,200 Euros, only time will tell how long it takes to save up for one of these.