HBO's Virtual Voyeurism

By: Juan Carlos Bonilla - Published: Aug 4, 2007   Updated: Jul 4 2011 • References: hbovoyeur
Here is an extraordinary opportunity to indulge in one of your deepest (and creepiest) desires. You can spy on other people when they think no one is watching them. Select a window and let your imagination carry you away -- or create your own story using interesting images and sounds. Take a look at the HBO Web site and discover how dirty your mind really is!

Implications - In recent years, the Internet has changed marketing to the point that consumers are now accustomed to interactive advertising. Any brand or company seeking to capitalize on this movement would be wise to invest in marketing that allows consumers to decide what kind of advertising they view. By doing this, the company shows that they view their relationship with their consumers as a reciprocal one, and engenders goodwill from the purchasing public.