Heroes star Hayden Panettiere has recently teamed up with handbag designer Dooney & Bourke to create her own handbag. Available in red, black, brown t-moro, and white, the Hayden Dooney & Bourke bag features puffy pleats and a buckle closure will go on sale in December for a price of $500. Love it or hate it?
Implications - Celebrity endorsement is a marketing area that is constantly evolving. Instead of just sporting the designer bag or fashion, famous figures are now entering the industry themselves by creating their own lines for well-known fashion houses. In a pop culture-obsessed society, it is not difficult for a celebrity to create their own business and build awareness and support for it. With personal lines and collaborative efforts with brands, celebrities are finding additional, and effective ways, to market themselves.
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