Chris Dela Cruz Shoots a Hat Heavy Editorial for Mode XY

Stylist Ryuji Shiomitsu imagines a man of many hats in the hat heavy editorial, ‘Bi-Polar’. The shoot graces the pages of online Filipino men’s fashion magazine Mode XY. Model Kiko Matos wears black lips, dark brows and headgear that ranges from a feathered garland to a molded plastic bag.

Photographer Chris Dela Cruz shot Kiko Matos modeling the various imaginative headpieces for the hat heavy editorial.

Implications - Increasingly, the youth of today are questioning the gender and identity roles that have been handed down from the generation of their parents. Men are adopting female fashion elements and vice versa. Companies looking to find success with this group will need to reflect their alignment with these shifting identity roles and not prescribe a norm; this can be accomplished by having ads that contain lots of different types of individuals.