Haste the Day Features Surreal Images

By: Jamie Danielle Munro - Published: May 24, 2014 • References: behance.net & packageinspiration
Haste the Day is a record label with the design by Jonathan McCray. The graphic designer chose to combine various images in a surreal manner to create the packaging design.

The main image used is a crown, with alternating images placed underneath to make up the bottom half of the item. For example, in one picture, an eye can be seen staring back with the pointed ends of the crown protruding from the top. In another, text makes up the bottom half of the crown, featuring words such as Haste the Day and King. Apart from these smaller images, most of the record packaging is made up of a plain colored background with the focus being drawn to these smaller illustrations. Stats for Crowned Record Packaging Trending: Older & Chilly
Research: 566 clicks in 100 w
Interest: 1.4 minutes
Concept: Haste The Day
Related: 96 examples / 74 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: font-focused packaging, indulgent treat branding, and sustainable snail packaging.